(2) Manifesto

To complicate is easy. To simplify is difficult.To complicate you just need to add anything you want. Colors, shapes, actions, decorations, people, environments full of things. Everyone is able to complicate. Few are able to simplify.
Simplify means to remove, and to remove you need to know what to remove, like sculptors do when they hit through the rock with a chisel to remove all the excess material.
Theoretically every rock has a beautiful sculpture inside it, but how do you know when to stop removing, without ruining the sculpture?
By removing instead of adding means to understand the essence of things and communicate their essentialism.
Nonetheless when people are in front of certain simplicity or essentiality expressions they inevitably say “I can do that too”, meaning not to give value to simple things as at a certain point they become almost obvious. Actually, when people say this phrase mean to say that they can’t remake it, otherwise they would have done it before.
Simplification is symptom of intelligence, as an ancient Chinese saying goes: what can’t be said in few words cannot be said in many.”

Bruno Munari

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