Lungomare was born from the mind of the designers Gianni Bugli and Roberta Fabbri, founder of the “GIANNI BUGLI Studio”. Both from Rimini, they have lived and worked between Milan, Florence and Paris. Over the years they played significant roles as Art Directors and Product Managers for various prét-a-porter collection both for Man and Woman, collaborating, amongst others, with brands such as Malo, Saint Laurent, Hermes and Michael Kors.
What has always distinguished thework of Gianni and Roberta is the strong willingness to renew themselves, to play the game with always new objectives , able to face the demands of international fashion.
After having put their creativity available to others, the duo decides to re-appropriate of the freedom to propose what they most believe in: to create high quality pieces that go beyond the classical canons and the dictates of traditional fashion.
That’s how Lungomare Studio comes to life.
If it is true that everything flows quickly, the present then becomes a precious value, to be exalted, and the power of change, both internal and external, is combined with the beauty of what resists: Lungomare stands at this crossroads, with the aim to create clothes, handicrafts and design items that goes beyond the mere concept of time and seasons, spreading a new idea of real and reality.
All the materials used for the Editions are the result of a wide and meticulous study in terms of quality and sustainability. Our production cycle, from research to production, takes place completely in Italy, using the best masteries of the Made in Italy textile industry. Pure yarnings and fabrics are declined in absolute colors, obtained through dyeing and washings that respect the environment thank’s to innovative techniques that preserve the beauty of the garments, but always with an eye pointed on the safeguard of our planet.
We think and create garments/object that go beyond the rush of seasons and fashion trends. We prefer the freedom of doing things. that truly belong to us, that make us feel good. A contemporary interwined with memories, without deadlines. We build “our favourites” designed to be worn (and loved) for a long time. We cater to people who want to live, move and consume consciously, who prefer quality to quantity, who prioritise the substance to appearance as a way of life. We choose artisans as close as possible to us, materials and manufacturers that take care of people and the planet. Care and love.
We start from here. An Italian name, but citizen of the world. The lungomare belongs to our lives since ever We live in Italy on the Riviera Romagnola. The lungomare binds and unites us. A positive, informal noun that recalls memories like a run on the sand, a piadina enjoyed at the beach, or bicycle rides keeping the sea to your right. And yet, the colorful explosion of the seaside in summer but also the fascinating melancholy that it offers in winter, the scent of maritime pines, the warmth of the sun on the skin and the sound of the waves. Lungomare contains all of this and much more, Lungomare is our project
The beautiful things in life are simple simple things can be in any context, always and everywhere.